A foodservice Distributor provides food & allied products to restaurants, clubs, industrial caterers, institutions & hospitality etc.A Distributor is the intermediary between Manufacturer & food service Consumer.Distributors procure bulk quantities, which are then broken down to case & even unit measure, in supplying their Consumer Customers.The Consumer purchases their pantry of products, on a daily to weekly basis.
Distributor services a wide variety of Accounts with a wide range of products.
Distributor stocks a narrow range of products for specific Customers, such as a restaurant chain.
Direct contact with the Consumer, is the only guarantee for a manufacturer, to be sure your unique selling points are exposed, enabling a drive towards consistent sales growth.
The approach is not a selling one, but that of a Brand Activator, empowering the Consumer, through your value in providing consistency, quality, taste profile & any other unique advantages your product brings to the end result.
This qualified interaction ensures you are exposing your products feature & benefits to a Consumer, thereby creating a pull, rather than relying on a Distributor to haphazardly push you brands.
The fear that you, as a manufacturer may antagonize their Distributor Customers, is totally eliminated, as the Brand Activator will at all times, remain neutral with no relationship or bias towards any Distributor.
Should a Distributor fail to support/list your brand, the Activator relays such information to our working partner, Future Foods.
They have the relationship with their Distributor Customers, & it is their Sales Team’s responsibility to persuade the Distributor to list you effected product/s.
Yellow Lemon Marketing has the industry knowledge & contacts to offer you a top-level intervention with your ultimate Client, the Consumer.
We will represent you & promote your brands, through our specialised & highly experienced team of Management & Activators.
Activators are qualified Chefs, with an intimate understanding of kitchen rules & etiquette. They are able to converse in the industry language
You will be able to leverage off the years of Yellow Lemon experience & relationship built over years of being in & supplying to the food industry
All these services, at a mere fraction of the cost of hiring & deploying your own Team.